Google Search allows you to bid on keywords your potential customers would look for when looking for your site and promote a relevant ad to those users. Google Dynamic search allows Google to bid on any relevant search terms related to your site so that you won’t miss any keyword you didn’t think of. We combine both techniques while quickly excluding irrelevant search terms according to performance - click-through rate, cost, and ROAS. This allows us not to miss out on any important keyword or search term on the one hand and on the other hand not to waste budget on an irrelevant search term. It also allows us to match each search terms to the most relevant ad and redirect that user to the most relevant page on your site.

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