Popular Keywords by Industry: 2026 eCommerce Paid Search Guide
Below are frameworks, not copy-paste keyword lists. Use Keyword Planner for volumes in your niche. Prioritize transactional modifiers (buy, shop, order, best price) and product-specific patterns (brand + model + size/color).
Fashion & apparel
- High intent: [brand] [product] [size/color], buy [product type] online, [product] sale.
- Category: women's / men's / kids' + product.
- Seasonal: summer dresses 2026, winter coats sale, back-to-school clothing.
- Directional CPC: ~$0.50–$2.00 — competition medium-high.
Health, beauty & personal care
- High intent: buy [product] online, [brand] [product], [product] best price.
- Problem/solution: concern + cream / serum / treatment.
- Ingredient: retinol serum, vitamin C moisturizer, hyaluronic acid.
- Directional CPC: ~$0.80–$3.50 — beauty saw large YoY CPC increases.
Home & garden
- Product + material / color / size; style words (modern, minimalist).
- Occasion gifting (wedding, housewarming, holidays).
- Directional CPC: ~$0.60–$2.50.
Sports & outdoors
- Activity + product; performance attributes (waterproof, lightweight).
- Brand + product + buy online.
- Directional CPC: ~$0.50–$2.00.
Electronics & tech
- Model-level: [brand] [model] buy, specs, review + buy.
- Comparison queries; accessories (case, charger, compatible with).
- Directional CPC: ~$1.00–$4.00 — competition high.
Pets
- Food, toys, accessories by pet type; brand + category.
- Need-based (anxiety, joint, grooming).
- Directional CPC: ~$0.40–$1.80 — one vertical that improved ROAS YoY in 2025 data cited in the 2026 pillar.
Related: Keyword research methodology · Campaign types guide · Pillar guide